LOWER TURNOVER

Companies with strong leadership development programs report 50% higher employee engagement and 25% lower turnover (source:
Gallup).
• Why It Matters: Effective leaders create a positive work environment, leading to higher employee satisfaction and loyalty.
This reduces recruitment costs and ensures knowledge retention.

BOOSTS REVENUE & PRODUCTIVITY

Organizations that invest in leadership development experience 23% greater revenue growth compared to those that don’t (source:
McKinsey).
• Why It Matters: Skilled leaders can better motivate their teams, streamline processes, and drive innovation, directly impacting the
company’s bottom line.

SUCCESSION PLANNING

Leadership development prepares future leaders to step up into critical roles, ensuring continuity and stability.
• Why It Matters: Investing in developing internal talent reduces the need for external hires and minimizes the risks
associated with leadership transitions.

INCREASED ADAPTABILITY

86% of companies with strong leadership development programs report being more agile in adapting to market changes (source: Deloitte).
• Why It Matters: Leadership programs teach skills like strategic thinking, decision-making, and problem- solving, helping companies remain competitive in a rapidly changing business environment.

STRENGTHENED CORE VALUES

Leadership development helps embed core values and vision across all levels of the organization.
• Why It Matters: Consistent and clear leadership helps cultivate a strong, cohesive culture, which improves collaboration,
communication, and overall workplace morale.

HUMAN CAPITAL ROI

For every $1 spent on leadership development, companies see a return of $4.10 in productivity and performance (source: Center for Creative Leadership).
• Why It Matters: Leadership development is an investment that pays off by enhancing the skills of the company’s most valuable
asset—its people.

STRENGTHENS DEI INITIATIVES

Companies with inclusive leadership training are 1.8 times more likely to have leadership pipelines that reflect diversity (source:
Catalyst).
• Why It Matters: Leadership programs can be tailored to foster inclusive behaviors, creating a workplace where diverse talents
thrive and innovation flourishes.

BETTER DECISION MAKING

Effective leaders make better, faster decisions and can handle crises with confidence.
• Why It Matters: Strong decision-making abilities minimize risks and drive strategic initiatives, leading to business growth and resilience.

INCREASED EMOTIONAL INTELLIGENCE

Leadership training improves emotional intelligence, helping leaders manage their emotions and understand those of their teams.
• Why It Matters: Leaders with high EQ can build trust, resolve conflicts, and inspire teams, which translates to better team dynamics and performance.

Much of what business leaders do daily is repetitive and mundane, involving what I call the WRR (wash, rinse, repeat) cycle. Sustainable growth requires time, effort, and a willingness to embrace the less glamorous aspects of business.

Over the years, we continue to observe many business leaders seeking quick fixes and with questionable approaches because the traditional path to growth feels tedious and slow. They’re tempted by lifestyle goals that demand immediate results, leading them to abandon fundamental processes and pursue “too good to be true” shortcuts promised by social media gurus, TikTok memes and well-meaning but ill-equipped friends or relatives. They are led to believe that all they have to do is build their personal brand overnight and their products will sell themselves.

Entrepreneurs are increasingly investing significant sums in sessions with marketing gurus and influencers, hoping for instant success. These gurus often peddle “real” stories of transformation and those who follow their “plan” will achieve quick success beyond their wildest dreams. The only people who fail at the “plan” are those who do not follow it to a tee. The reality is, however, that true success stems from hard work, perseverance, and focused action. A deeper look at the success of the guru’s followers, often reveals a darker truth.

If you’re feeling disenchanted with the grind of business, it’s time to reignite your passion and shift your perspective. When building a business, there are no shortcuts to delivering exceptional products or services, driven by a clear mission and purpose, supported by talented individuals who prioritize innovation and customer satisfaction. There are some things you can do today to get yourself on the right path.

Here are some actionable steps to rekindle your passion and embrace the less glamorous side of business:

1. Get Better at Setting and Achieving Relevant Goals: I can’t tell you how many business owners fly by the seat of their pants when it comes to goal setting, rarely writing anything down and setting vague parameters on what success looks like. Goals should challenge you to drive your business forward and incrementally improve your outcomes. We recommend starting by using one of the many SMART goal templates you can find online and document three to five goals you would like to achieve in the short term, mid-term and long term. Then take the time to break these goals into easily achievable steps working backward from what it looks like to achieve your goal.
2. Activate Your Mission, Vision and Values in Every Decision You Make: Too often we run into business leaders who are making decisions without considering their mission, vision and values (not to mention those who operate without these fundamentals at all). This is what leads businesses to overreach and go down product and service rabbit holes that take them off course. One of our clients, a provider of custom leather apparel, found that a much larger brand was able to sell mass-manufactured products from China at a great profit. Our client considered, for a time, that they too should start selling products from China until we pointed out that their core purpose, that thing that made them so successful in the first place, included the word “custom”. They have not given into the temptation to stray from their core purpose since. Their focus is back on making the custom leather apparel that their core purpose speaks of and their customers rave about.
3. Self Develop: World-class athletes tweak their approach, improve their mindset and work through every aspect of their training to gain every small advantage to beat their previous best performance. Business leaders should be doing the same. If you’re not reading, you’re not learning. If you’re not planning to add to your skills toolbox, you’re not planning to grow your business. If you’re not challenging yourself, your competitors will find it less of a challenge to overtake your market. We have found that many of today’s entrepreneurs, possibly due to the pressure of creating their brand and appearing in social media videos, are better at taking care of their physical health by going to the gym regularly, eating healthy and monitoring their overall health better. However, we find entrepreneurs spend little to no time increasing their knowledge through reading and research. There is one caveat to this. Many people do read self-help books. These books go heavy on a system, like starting your work day at 5 am. They are less adept, however, at making you smarter through research, data and insight. Read books and articles that teach you something.

While the repetitive nature of business processes may seem a bit of a bore, it’s essential for sustainable growth. Overnight success stories are rare. There is an old saying that overnight success takes about 25 years. Much more common in success stories we see is a focus on embracing the journey through robust and realistic goal setting, developing your skills, and staying committed to your purpose and vision. By challenging yourself and embracing the grind, you’ll position yourself for lasting success.

Introduction

In today’s rapidly changing workplace, organizations of all sizes must find ways to attract and retain toptalent, increase productivity, and enhance customer service. One key factor that can impact all of theseareas is employee morale. Companies that prioritize employee engagement and satisfaction tend to havehigher productivity, lower turnover rates, and better customer service. Progressive companies have longutilized employee engagement surveys and other methods to measure employee morale to achieve thesebenefits. By gaining valuable insights into employee satisfaction and well-being, these companies canidentify areas for improvement and take steps to create a more positive and supportive workenvironment. In this article, we will explore the benefits of measuring employee morale, the differentmethods used to measure it, and how progressive companies are leveraging this information to gain acompetitive advantage in the modern workplace.

Common Ways in Which Companies Measure Engagement

• Employee engagement surveys: Employee engagement surveys are commonly used to measureemployee morale. These surveys typically ask employees to rate their satisfaction with various aspectsof their job and workplace, such as their supervisor, workload, and compensation. Research has foundthat these surveys can provide valuable insights into employee morale and help organizations identifyimprovement areas.
• Absenteeism and turnover rates: High rates of absenteeism and turnover can be an indication of lowemployee morale. Research has found that tracking these metrics can help organizations identifypotential issues with employee morale and take steps to address them.
• Performance metrics: Research has found that there is a positive correlation between employee moraleand job performance. By tracking performance metrics such as productivity, quality of work, andcustomer satisfaction, organizations can gain insights into employee morale and identify potential areasfor improvement.
• Employee feedback and suggestions: Asking employees for feedback and suggestions can be avaluable way to gauge employee morale. This can be done through surveys, focus groups, orone-on-one meetings with employees. Research has found that employees who feel that their opinionsare valued and that they have a voice in decision-making tend to have higher morale.
• Social media monitoring: Social media can provide valuable insights into employee morale. Bymonitoring social media platforms such as Twitter and Glassdoor, organizations can gain insights intowhat employees are saying about their workplace and identify potential areas for improvement.

We would encourage companies that have the resources to build a comprehensive employeeengagement monitoring program to do so while remembering that a comprehensive monitoring programis only the beginning. Companies must do something with the data that is collected. Several years ago Iworked for a company that did a great job getting employee surveys out about every other year. Theyalso did a great job getting the results to the leaders in the organization who could do something aboutit. What they didn’t do well was create an effective response to the data that was collected, nor did theycreate an expectation that the leaders within the organization should be held accountable for action orinaction around the results of the surveys. Over the years, the level of cynicism about the surveys grew, asdid the negative feedback. Some of my peers even called it the “employee disengagement survey.” Ouch!That was in a large corporation with virtually unlimited resources to build whatever program they wantedaround engagement. Considering the money they didn’t bother to spend to fix the issues the surveysuncovered, I find it likely that, by doing nothing, they ultimately chose the most expensive route of all. It’sinteresting to note, that well-informed, well-trained and well-rounded leaders are the best antidote todisengaged employees.

Fostering Engagement: Where Small Businesses Have aDistinct Advantage

When it comes to small businesses, it is clear they can’t compete on this level with large corporateentities in terms of detailed and expensive systems and programs. With limited resources, they may facechallenges in measuring employee engagement, but there are several clear and compelling advantagesthey can leverage to foster a more engaged workforce. Here are seven virtually free advantages smallbusinesses may have when it comes to employee engagement:

1. Access to the Owner: Employees of small businesses often have incredible access to the owner,hopefully, a well-informed, well-trained and well-rounded leader. They may often work side by side withthe owner daily. This gives the owner countless daily opportunities to positively impact employeeengagement.
2. Direct Communication: Forget the extra memos and the extra meetings! I don’t know a small businessowner who isn’t direct and up-front with their employees, constantly giving feedback and generallyletting their employees know where they stand. If anything, we have done significantly more work inhoning communication skills with our small business clients to be more effective by being morepositive. Nonetheless, having strong and direct communication from a business owner, especially thatwhich doesn’t spew out in overly negative ways, generally leads to more engaged employees.
3. Quicker Decisions: Leave the red tape at home. Generally speaking, small business owners can say“yay” or “nay” very quickly and without levels and levels of approval required. This helps to solve issuesquickly and doesn’t leave your employees wondering. After a decision, hopefully, with the appropriateamount of debate and robust discussion, employees can get right back to work, often heading in theright direction!
4. Stronger Sense of Community: That’s right! Small businesses often have a tighter-knit community andculture than larger corporations. This can create a stronger sense of connection and loyalty amongemployees, which can increase engagement and job satisfaction. Smart small business owners work onculture and community every day!
5. Greater Flexibility: Small businesses may have greater flexibility in terms of work arrangements, such astelecommuting or flexible scheduling. This can help to accommodate employees’ individual needs andpreferences, leading to higher levels of engagement and loyalty.
6. Opportunity for Growth: Small businesses may offer more opportunities for employees to take on newresponsibilities, develop new skills, and advance in their careers. This can help to increase engagementand job satisfaction, as employees feel that their work is valued and that they are making meaningfulcontributions to the organization. The best part is that small business owners can do this often withoutdamaging their employee’s psyches with endless interviews to get that promotion. A simple,well-written and mutually agreed-upon plan is a great way to help your employees advance.
7. Stronger Alignment with Company Values: Small businesses may have a clearer and more authentic setof values that are more directly aligned with the owner’s vision and mission. This can create a strongersense of purpose and meaning for employees, which can increase engagement and job satisfaction.

By leveraging these advantages, small business owners can create a more engaged and productiveworkforce, despite limited resources. By fostering a positive work environment, valuing employees’contributions, and providing opportunities for growth and development, small businesses can create acompetitive advantage in the modern workplace.